Lucky strike
Rebranding Lucky Strike into a brand for the sophisticated working man is what I pictured when I saw someone smoke for the first time. Seeing someone on deep inhale of his Lucky Strike and seeing the stress just get washed away was something that fascinated me. The culture behind smokers is unique and hard to understand, but once someone lights their cigarette you see their first drag explains everything. Lucky Strike wants to reach the type of people that live very stressful lives and are constantly under pressure. Business men as well as the college students have to deal with the pressures of school. Lucky Strike is more than a cigarette for the average man,: it is a tool that may be used to alleviate all the daily stress provoking a symbolic image of pride, sophistication, and diligence.
