Truth and Facts

This Campaign aims to have viewers question their legal views by letting them imagine that a loved one got arrested and it wasn’t their fault. By placing ads in unexpected areas it will make people think of unexpected situations that everyone hopes to never face. The Goal is to have viewers use hash tag to create buz around changing the drug policies whether it be good or bad. The idea is to get people talking about change so change can begin. There will be landing page where it will give insight on what other governments are doing to help the problem at hand. Having people talk about the issue is the start. But once the site, possible outcomes will be shown through our redistribution calculator based off the numbers from other countries’ policies. An info graphic will show the benefits of redistributing the money into other, more important issues of our country.